Just the Facts: How Dialogues with AI Reduce Conspiracy Beliefs
Thomas H. Costello, Gordon Pennycook, David G. Rand
If you build persuasion features against misinformation, prioritize accurate counterevidence. Don't rely on warmth or storytelling to do the work.
Personalized AI dialogues cut conspiracy beliefs, but nobody knows why. Is it the facts, the rapport, or the storytelling?
Method: Researchers ran two online experiments with 2,193 U.S. adults, removing possible causes one at a time. The debunking effect held when the AI's persuasive goal was disclosed, when the exchange was framed as a debate, and when responses were halved in length. It also held when a single tailored message replaced the dialogue. Only instructing the AI to persuade without factual evidence and arguments substantially reduced the effect. Larger belief reductions tracked factual argument, not rapport, storytelling, or empathy.
Caveats: Participants were U.S. adults recruited online. Whether the same holds for other populations or topics is untested.
Reflections: Would humans with access to the same counterevidence be as effective as the AI? · Does factual argument still matter more than rapport in face-to-face settings?